Transforming Organizations Through Strategy, Technology, and Storytelling
I specialize in leading digital transformation, rebranding initiatives, and communications strategies that deliver measurable growth. This portfolio highlights selected projects where I built tools, strengthened brand presence, and drove engagement across global audiences
Case Studies
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Building Ouielle into an International E-Commerce Brand
Created a luxury hair extensions company from the ground up, developing supply chain, brand identity, e-commerce platform, and advertising strategy that gained international recognition.
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![Transforming a Legacy Platform into a Scalable Digital Ecosystem]()
Transforming a Legacy Platform into a Scalable Digital Ecosystem
Catholic School Board Digital Rebrand. Creating a modern, scalable website to unify 46 schools and strengthen institutional brand identity.
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Modernizing Internal Communications: Building a New Intranet for 52 Schools
CISVA Internal Digital Eco System. Implementing a SharePoint-based intranet to streamline collaboration and onboard 2,000+ staff members
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![Building a Campaign Ecosystem for Growth and Engagement]()
Building a Campaign Ecosystem for Growth and Engagement
unified branding, messaging, and multi-funnel strategies to strengthen legacy, boost event registration, drive recruitment, and increase enrollment
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Attracting Top Talent Through Digital Innovation
Launched a recruitment website and advertising ecosystem that expanded visibility, simplified applications, and fueled enrollment and staffing needs.
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COI + Herman Miller: Bridging Global Brand Standards with Local Market Growth
Rebranded regional marketing, created CRM adoption strategies, and produced client-facing events that aligned with Herman Miller’s global identity while increasing local qualified leads by 40%
Skills in Practice
Digital Strategy & Branding
Brand Identity Development – visual systems, messaging, positioning
Rebranding & Market Repositioning – CISVA, Herman Miller, Ouielle
Campaign Systems – multi-funnel strategies for recruitment, enrollment, events
Employer Branding – careers platforms, advertising funnels, talent brand strategy
Omni-channel Strategy – web, social, PR, email, digital ads
Stakeholder Engagement – aligning leadership, HR, and teams
Performance Optimization – KPI frameworks, analytics, campaign iteration
Storytelling & Narrative Design – communications for executives, institutions, cultural leaders
AI & Emerging Tools
AI Video Production – campaign storytelling with Sora
AI Imagery & Design – prototyping and brand visuals with MidJourney/DALL·E
Content Automation – AI-driven workflows for blogs, campaigns, email
Predictive Analytics – insights for recruitment funnels and digital ads
Natural Language Tools – drafting, optimizing, refining messaging
Workflow Integration – combining AI with CRM, CMS, analytics
Creative Experimentation – testing AI for launches, campaigns, recruitment
Training & Adoption – rollout, usage policies, innovation culture
Technology & Platforms
Enterprise Platforms – SharePoint intranets, dashboards, automated systems
Web Development – WordPress, Shopify, Squarespace, secure backends
CRM & Marketing Automation – HubSpot, Klaviyo, Salesforce
Data & Advertising – Google Analytics, Meta Ads, SEO, KPI dashboards
Coding & Integrations – HTML/CSS, Zapier, low-code enhancements
AI-Driven Workflows – video, imagery, content automation
Security & Compliance – credential protocols, access systems, staff training
Project & Change Management – Agile rollouts, user adoption, stakeholder alignment
Creative Production
Video Production – filming, editing, directing campaign and event content
Photography – product, lifestyle, and event imagery for campaigns
Graphic Design – logos, visual assets, promotional material
Multi-Channel Content – cohesive assets for web, social, print, internal comms
Advertising Creative – digital ads, motion graphics, print collateral
Event Collateral – banners, signage, presentations for recruitment and conferences
Storyboarding – narrative planning for campaigns and video assets
Post-Production – photo and video editing for high-quality content delivery
Let’s Make Ideas Happen.
I help organizations strengthen identity, streamline communications, and build digital tools that spark engagement and growth.
About
Services
Digital Strategy & Transformation
Branding & Repositioning
Enterprise Communications (Intranets, SharePoint)
Campaign Systems & Marketing Automation
Recruitment Marketing & Global Talent Branding
Creative Production (Film, Photo, Design)
Locations
Vancouver (base)
North America (Canada & U.S.)
International recruitment campaigns across Europe, Asia, and Middle East
Recognition
Led CISVA’s digital transformation across 52 schools & 2,000 staff
Built an international recruitment platform that increased applicants by 65%
Scaled a luxury e-commerce brand to six figures with global clients
Fellowship, Research Grants, and Board of Governors Award (SFU & AUAD)
Partnerships with high-profile leaders, institutions, and cultural organizations